From R2 Sealing
The Sealcoating Playbook
What one real season actually taught me - the pricing, the estimating, and the expensive mistakes. 20 pages, 9 chapters, real numbers from a real company.
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What's inside
The exact pricing math
How a real company prices a driveway - the per-square-foot rate, the minimum, and where the margin actually comes from.
Satellite estimating
Measure and quote from your desk, so you only drive out to jobs you're likely to win.
The follow-up sequence
What goes out after a quote, and when - the part that turns maybes into booked jobs.
The review engine
How one season produced 127 reviews at a 5.0 rating, and the ask that does it.
The expensive mistakes
What went wrong, what it cost, and how not to pay for the same lessons.
Worksheets and scripts
The appendix: the sheets and the words, ready to use on your next call.
If it doesn't earn its $7 back on your next job, email me and I'll refund you.