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Early access · York, Pennsylvania
Nobody starts a business
to work more hours.
You started one for freedom. Then it ate the evenings. R2 Command runs the front office, the field and the books in one place, so the lead that came in while you were on a roof gets priced, the estimate gets chased and the invoice goes out — and you find out in the morning.
10 sec
To price a driveway
5→1
Logins replaced
0
Double entry
What you are buying
The hours back, not the software
Every tool in this category sells you a feature list and leaves the evening work exactly where it was. The test for anything on this page is simple: does it take a job off your night, or does it just record one?
Watch it work
Sixty seconds, no demo call
Two short videos. The first is the story — 619 missed calls in a season, and what answers them now. The second is the plain-English version, built to be shared with someone who has never bought software in their life.
The story · 55 seconds
619 missed calls. Weather that ruins a week. A quote that chases itself. This is why it exists.
The explainer · 66 seconds
Plain English, no jargon. Send this one to the contractor who says “I’m not a computer person.”
Freedom, stated as features
Every promise here has a mechanism behind it
Vague freedom-talk is worthless — you have heard it from every piece of software you already pay for. So each promise below is printed next to the thing in the product that actually delivers it. If we cannot name the mechanism, the promise does not go on the page.
Your evenings back
Follow-up, invoicing and review requests run without you. Seven touches over two weeks, stopping the moment the customer replies.
You stop being the bottleneck
A lead prices their own driveway from your website in ten seconds, at your rates and your minimum — no email gate, no callback, no evening quote.
You stop losing money you earned
Money leaks lists the finished job nobody billed, the invoice paid halfway and the job costed at nothing — in dollars, every night.
You find out in the morning
The daily brief is waiting at 7am: today's schedule, the weather against the rules of the trade, what is owed and what went quiet.
You stop paying to email your own list
Mass email with merge fields and unsubscribes handled, sent through your own Brevo account — the free tier covers 300 a day, so most shops pay nothing on top of the $149.
You stop retyping your business into new software
Contacts import from a CSV, rates entered once and used everywhere — the website calculator, the estimate and the invoice all read the same numbers.
The stack you are paying for
Five subscriptions doing one job badly
The quote lives in the CRM. The invoice lives in the accounting package. The calendar lives somewhere else again, and none of them talk. So you retype the same job three times and still cannot tell which finished work never got billed.
CRM & pipeline (GoHighLevel, Jobber, Housecall Pro, ServiceTitan)
$97–349/mo
Contacts, pipeline, estimates and follow-up sequences
Accounting (QuickBooks)
$30–90/mo
Chart of accounts, invoices, payments and job-level margin
Scheduling & dispatch
$29–99/mo
Calendar and map on one screen, with route optimization
Measuring tools
$25–60/mo
Square footage that flows straight into the estimate
One system. One customer record from first call to cashed check.
And the per-user tax ends here. Jobber charges $29 every time you hire. Housecall Pro charges per tech. R2 Command is $149 a month for up to five users — the sixth hire costs you nothing, and the sixteenth costs you nothing either.
Bring your business with you
Switching shouldn’t cost you your history
The reason nobody switches is the retyping. So there isn’t any: your contacts import from a CSV out of GoHighLevel, Jobber, Housecall Pro, ServiceTitan, or the spreadsheet you’ve been meaning to replace — with their job history attached. The books start clean on a chart of accounts built for a contractor, not an accountant.
Your contacts
The whole list, in minutes
Names, numbers, addresses, every job attached to each — imported from a CSV, so the map and the pipeline start with your real history instead of a blank screen.
Your rates
Entered once, used everywhere
Your minimum, your price per square foot, your add-ons. The website calculator, the estimate and the invoice all read the same numbers, so they can’t disagree.
Your books
A clean start, not a migration of a mess
A contractor’s chart of accounts — job-level margin, crew payouts, expenses that make sense at tax time. Built to replace QuickBooks, not to sync with it.
Up and running
An afternoon, not a quarter
Guided setup walks you through it: your business details, your rates, your services, your contacts. No implementation consultant, no six-week onboarding program, no per-seat training webinar. Most shops send their first estimate the same day they sign up.
The first afternoon
- Business details in — name, license number, service area
- Rates and minimums set once
- Contacts imported from your CSV
- First estimate sent before dinner
The system
Get the work. Do the work. Keep the money
That is how a trade business actually runs, so that is how this is built. Everything marked Live is running today. Building is on the roadmap and not yet shipped. Those tags are not written by hand — the page reads them from the code, so it cannot claim more than exists.
Get the work
From a stranger on your website to a signed contract.
CRM & pipeline
LiveEvery contact, every job, every stage. Imports your history out of whatever you are leaving.
Instant pricing
LiveA calculator on your own site. Width, length, a real number in ten seconds. No email gate.
Estimates & e-sign
LiveLine-item quotes, sent the same day, signed online. No deposit workflows built in.
Follow-up automations
LiveSeven touches over two weeks if they go quiet. Stops the moment they reply, by design.
Rehash queue
LiveEvery quote still waiting on an answer, worked on a cadence, with what the follow-up brought back in dollars.
Website builder
LiveYour site, your pages, a quote form that lands in your pipeline. Edit, preview, publish — without a web guy.
Branding & social
LivePost to your Facebook Page and Google Business Profile now or on a schedule, from one screen.
Email & text campaigns
LiveMass email through your own Brevo or SendGrid account. Texts only to people who agreed, in business hours, STOP always honored.
Website chat
LiveA chat assistant for your site that answers from your own knowledge base, hands off an instant price, and lets you take over. Every chat lands in the inbox.
Phone
LiveA missed call gets a text back right away, so they don't call the next company. Pennsylvania is two-party consent, so anything that records opens by saying so.
AI receptionist
LivePicks up while you are on the roof: questions, ballpark prices, estimate bookings, messages. Always says it is an AI.
Call tracking & lead sources
LiveA different number for each ad, so you know which one rings, and which one turns into paid work.
Funnels
LiveA page, a form, a follow-up sequence and the drop-off at each step — built on the same pages and automations as the rest of this list, not a second tool.
Do the work
The truck, the crew, the day.
Scheduling & dispatch
LiveCalendar and map on one screen. Date-only, because weather and cure windows pick the day, not a time slot.
Dispatch board
LiveCrews across the week. Drag a job to another crew or day; a crew over its daily max turns red.
Field & crew
LiveMark a job done from the driveway in one tap. Before-and-after photos attached to it.
Job checklists
LiveThe steps the crew ticks off on their phone at the job. Ticks go through even with no signal.
Inbox & tasks
LiveEvery message in one thread per customer. One approval queue to clear when you clock off.
Customer portal
LiveThey see their estimate, their date and their invoice without calling you to ask.
Service plans
LiveMemberships on the customer's record. Each visit becomes a booking task, and renewals get a reminder.
Mileage & hours
LiveDrives logged the way the IRS asks for them, and crew hours worked out from the clock for payroll.
Keep the money
The half that decides whether the season was worth it.
Invoices & payments
LiveCard or check, with the surcharge grossed up correctly and the check price shown next to it.
Reminders & late fees
LiveA polite email and text when an invoice is past due, with the link to pay. Late fees are off until you turn them on.
The books
LiveChart of accounts, expenses, bills, crew payouts. Built to replace QuickBooks, not sync with it.
Bank reconciliation
LiveMatch the books to the bank statement, line by line, until the difference is zero.
Payroll
LivePay employees, withhold and file payroll taxes, and send W-2s — run by Gusto, inside R2 Command.
Sales tax & tax packet
LiveSales tax held as the state's money until you file, and everything your accountant asks for in one download.
QuickBooks import
LiveExport five reports, drop them in, and review every line before anything is written.
Money leaks
LiveWork finished and never billed. Invoices half paid. Jobs costed at nothing. Listed in dollars.
Margin & owner reports
LiveWhat every job actually made after real costs, and where the money comes from. Every number opens the jobs behind it.
Pricing reports
LiveYour own win rate by price per square foot — so you can find the highest price that still fills the days.
Meet your Lieutenant
Not a chatbot. The five jobs you never get to
Grounded in your business — your rates, your services, your policies, the way you write — so what comes out sounds like you and not like software. It works beside you, and it never signs a message to your customer as if it were a person on your crew.
The Lieutenant · teaser
The AI that works beside you — answering the phone, chasing the quote, finding the money. This is what it looks like when the evenings come back.
01 — Writes in your voice
Follow-ups a customer can't tell you didn't type
It reads your knowledge base, not the internet. If your site says no deposit, ever, the email says it too — and it never promises something you don't do.
02 — Prices the job
A measurement becomes a quote
Your rates, your minimum, your add-ons. The number on your website and the number on the estimate come from the same place, so they cannot disagree.
03 — Finds the money
Reads the books the way an accountant would
The finished job nobody invoiced. The invoice paid halfway. The customer due a re-seal two years on. It looks every night; you look when it finds something.
04 — Does the marketing
Drafts what you'd never sit down to write
Page copy, service descriptions, the post from yesterday's before-and-after. You approve it in ten seconds instead of writing it in an hour.
05 — Answers the phone
The call gets answered while you're on a roof
An AI receptionist that picks up, answers questions, books the estimate, and puts the call on the same thread as the customer. It answers as your business's assistant and says so — nobody is fooled into thinking they reached a person.
Why this exists
Built by a contractor who wanted more freedom
R2 Sealing has been sealcoating driveways in York County since 2020. The software built for companies with an office and a dispatcher was never built for a business like that — every tool on the market assumed somebody was sitting at a desk, and nobody was at the desk.
Then his son was born, and the arithmetic changed. The evenings that went to quoting and invoicing were suddenly the most expensive hours in the business. So the answer stopped being “work later” and became this.
“I didn’t want software that helped me work more hours. I wanted the hours back.”
Robert Russell · R2 Sealing, LLC · York, PA
The obvious objection
If you automate it, does the work get worse?
Fair question, and the honest answer is that it is the only one that matters. R2 Sealing carries 125+ five-star Google reviews earned while running on this — which is not a boast about how hard anyone works. It is the evidence that the standard held when the evenings came back.
Automation here takes the retyping, not the judgment. You still price the job, you still walk the driveway, and nothing goes to a customer signed by anyone but you.
Straight about it
Who this is for, and who it isn’t
Built for you if
- You are the estimator, the crew lead and the bookkeeper
- You are on a roof or under a truck when the phone rings
- You pay for a CRM and QuickBooks and still run a spreadsheet
- Sealcoating, paving, roofing, concrete, striping — anything measured and quoted
- One to eight trucks
Not for you if
- You have an office manager who already runs all of this
- You want an accountant's general ledger, not a contractor's books
- You need a feature this page doesn't list
- You are happy with what you have. Genuinely, don't switch
The business should not need your evenings
R2 Command is in early access with a small group of home service businesses. If you run one, we want to hear how you work.